Physical can mockups
Unwrapped can label design
Isolated logo
Box design + print
Point of sale display
Magazine ad
Hellbent Energy
Hellbent Energy is a concept for an energy drink brand that I created in my senior year of design school. The idea behind it is that it is an energy drink so potent and bad for you that you would essentially be signing a deal with the devil for energy. The brand is meant to have attitude, punch, and an up-front style of communication.